Three things you need to consider when selling your home!
So the time has come.
You’re ready for the big move.
Maybe you’ve grown out of your starter home. Maybe you landed a new job in another state. Or maybe you got a raise and can finally afford a down payment on one of those homes in Green Valley Ranch that you’ve had your eye on.
Whatever the reason that you’ve decided to buy a new home, you’ve got a pretty big hurdle to jump over first: selling your house. Whether the idea has just crossed your mind or you’ve been thinking about it for a while, here are three things you need to consider when selling your home.
A house is not like a piece of jewelry. You can’t just walk into a pawn shop and get cash in minutes. First you’ve got to convince buyers to view the house, then you’ve got to persuade them that your house is the one to buy out of all the other homes on the market, and then you’ve got to close the deal.
None of that happens without prepping your home.
There are three main ways you need to prepare when selling your home: repair, clean, and stage.
Repair. While it’s not usually a worthwhile investment to upgrade your home before selling, there are certain repairs that will boost your curb appeal and make buyers less likely to look down on your home. You’ve got to take care of issues with the roof, electric, plumbing, mold, or similar critical elements. Basically, you want buyers to recognize your home as move-in ready rather than think of it as a fixer upper.
Clean. De-cluttering your home is key. Buyers want to imagine themselves living in the house, not cleaning it up. This can be tough to keep up with, especially if you have kids, so it may be wise to rent a storage unit for the months that your house is on the market. Hiring a professional cleaning service to take care of windows, bathrooms, dusting, and other tedious tasks could also go a long way towards making your home more inviting.
Stage. Staging is the practice of mindfully arranging, furnishing, and decorating your home to appeal to the largest possible number of people. Some people think of staging as the cherry on top, but it really is a necessity if you want the best price and a quick sale. Research shows that in U.S. markets, staged homes are on the market for 33% less time and sell for up to 20% more.
Everything that goes into selling your home takes time. You can’t expect to put your house on the market next week if you’ve been living in it for five years.
All those repairs and cleaning are going to take a lot longer than you think, and you want to leave yourself enough time to get your house market ready so that you don’t get too stressed out. But you also don’t want to give yourself too much time or else you are likely to procrastinate, lose steam, or miss the best times of the market to sell in.
A good range is to set yourself anywhere from 4 to 8 weeks to prep your house.
In a world where the average person spends almost two hours a day on social media, you can’t expect to reach the biggest audience of buyers without digital marketing. This is one of the primary reasons that homeowners elect to enlist a real estate agent rather than sell on their own.
At Walden Novak, for example, our digital marketing strategy involves creating an online 3D virtual tour of your home, publishing a professional “What we love about this home” video, and using targeted ads on social media and real estate sites to put all of this in front of an estimated 5,000 to 10,000 potential buyers.
If you’ve got selling on the mind, there is no better time than now to start your research and begin prepping the home to put on the market. One great place to start is with our custom home valuation tool.
Give it a shot to see what your home is worth, and then reach out to Walden Novak if you need any help getting your house on the market.