One question we often hear from our sellers is – Do I need to stage my home before selling? So let’s review…
You’re thinking about selling your home.
You’ve browsed all over the internet for a checklist of things to do, but one of them is just killing you.
After making repairs, storing your junk, touching up the paint, and cleaning—now you’re supposed to stage your home too?
If you aren’t familiar with the term, staging is more than just de-cluttering and de-personalizing (both of which are essential for selling a home). Beyond just making a house look livable, staging is the process of arranging furniture, features, and even appliances to transform your home into a real estate commodity. Professional home stagers aim to make every room in the house look bigger, more inviting, and more attractive to as many buyers as possible. Often, sellers try to avoid staging due to the potentially high costs. Which is exactly why we pay for it ourselves for our sellers. Allowing you to reap all the financial benefits without incurring the cost.
You’re probably ready to throw in the towel, wondering if staging your home is really worth all the effort.
Well, a 2017 report from the National Association of Realtors provides some good insights on the issue. So let’s take a look and find an answer to this important question on the mind of Denver home sellers like you, that are all wondering – should I stage my home before selling?
The goal of staging is to make a house more appealing to buyers so that you can get a quicker sale at a higher price. A few metrics from the report make it clear that staging does indeed achieve this purpose.
For starters, 77% of buyer’s agents reported that staged properties were easier for their clients to envision as a future home. Specifically, these agents identified three spaces as the most important for staging: the living room, the master bedroom, and the kitchen.
From the seller’s perspective, staging is also clearly an important part of the selling process. Almost 60% of seller’s agents reported that staged homes received higher offers than comparable houses, and a third of those saw increases from six to ten percent in selling prices. Furthermore, 62% of seller’s agents reported that staging a home led to a quicker sale.
Staging doesn’t have to be a headache.
For starters, consider hiring a professional. It might seem like a waste of money, but the report above confirms that staging is likely to profit you in the end. If other homes like yours are going for $400,000 and staging only increases the amount you sell for by 1%, you’ve added $4,000 of value. Not to mention you’ve probably also sold your house faster and saved yourself time.
That being said, maybe you’re on a budget or you’re just a do-it-yourselfer who wants to stage on your own. If so, do it smart and keep it simple.
First, only focus your attention on the three rooms we identified earlier: master bedroom, living room, and kitchen.
Next, keep it clean but livable. Definitely do de-clutter and remove all the family photos and kid art. But also add fresh flowers, throw pillows, a table cloth, and other elements that give the house a little life.
Finally, keep it neutral. If you’ve got rugs, furniture, bedding, or other features that are over the top—put them in storage. If necessary, replace them with neutral options that can appeal to any buyer, and arrange everything to maximize space and highlight symmetry.
So, we’re sorry to say that, yes, you should stage your home. However, the good news is that if you list your home for sale with Walden Novak this is something that we pay for, because we believe so strongly in it.
But know that your efforts aren’t going to waste. According to the numbers, staging is likely to increase the value of your home and make it sell quicker. So by listing with us you receive all the financial benefits of staging, without incurring the cost.
So whether you’re hiring a pro or doing it yourself, know that staging before selling is a worthy investment.